LESSONS

• 7 LIABILITY Students learn the concept of liability in the context of business studies.
• 9 FRANCHISING Students learn and evaluate the benefits and disadvantages of using another firm's name and products.
• 11 ORGANISATIONAL HIERARCHIES Students find out the differences between tall and flat organisations.
• 13 MOTIVATION 1 Students investigate what motivates people at work.
• 15 MOTIVATION 2 Students derive conclusions about motivation from the results of primary research.
• 17 MARKET SEGMENTATION Students investigate various ways of segmenting markets.
• 19 SOCIO ECONOMIC GROUPS Students learn the importance of socio-economic groups to businesses.
• 21 PRICING STRATEGIES 1 Students are introduced to the idea of using pricing strategies.
• 23 PRICING STRATEGIES 2 Students investigate the broad range of approaches to setting prices.
• 25 DEMAND Students look at the concept of demand and how it varies with price.
• 27 SUPPLY Students learn the concept of supply and how it varies with price.
• 29 MARKET EQUILIBRIUM Students are introduced to the concept of market equilibrium and disequilibrium.
• 31 EQUILIBRIUM PRICE Students investigate the concept of market equilibrium.
• 33 PRICE ELASTICITY Students are introduced to the concept of elasticity without using numerical calculations.
• 35 CALCULATING ELASTICITY Students learn how to calculate elasticity using given data for a specific business.
• 37 REVENUE AND PROFIT Students discover how revenue and profit are calculated and learn how revenue is different to profit.
• 39 BREAK-EVEN Students are shown how break-even is calculated using the contribution method, and how it is affected by businesses decisions.
• 41 CASH FLOW Students learn how to complete a cash flow forecast and explore the difficulties created by a business having too little or too much cash.
• 43 BALANCE SHEETS Students analyse the way in which balance sheets are created and used.
• 45 RATIO ANALYSIS Students investigate current ratio and the concept of solvency, and consider what outside groups have a legitimate interest in the financial affairs of a business.
• 47 QUALITY CONTROL Students learn the difference between quality control and quality assurance.
• 49 METHODS OF PRODUCTION Students look at the distinctions between labour intensive and capital intensive methods of production.
• 51 ECONOMIES OF SCALE Students learn all the potential advantages and disadvantages of big business organisations with large scale production.
• 53 PRODUCTIVITY Students explore differing methods of measuring productivity.
• 55 SOCIAL COSTS AND BENEFITS Students examine the difference between private and external costs and benefits.
• 57 EXCHANGE RATES Students discover what is meant by an exchange rate and how values of goods differ between countries.
• 59 IMPORT/EXPORT Students investigate how changes in exchange rates affects businesses.
• 61 FISCAL POLICY Through a practical planning exercise students learn the meaning of the term 'fiscal policy'.

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