GNVQ Level 2 in Media: Communication

Price: £25.00
Age Range: KS4+

Key Skills remain an integral part of GNVQs although achievement of a GNVQ is no longer dependent on them as they are separately certificated. The revised Key Skills units are signposted within the vocational units and support Key Skills achievement. Chalkface worksheets use naturally occurring opportunities in study to develop key skills during teaching, learning and assessment.

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Size: 74 Pages
ISBN: 978 1 86025 059 0
Code: GQCM
Popularity rank: 402

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Contents List

LESSONS

1 IMPACT The aim of this page is to encourage students to consider the advantages and disadvantages of different media, and to practise using text and images persuasively.
3 LOCAL INTEREST This page encourages students to consider leafleting as a means of broadcasting a wide range of information for different purposes. It should involve them in discussion, research, writing and design.
5 A QUESTION OF STYLE This page aims to convey the concept of target readership and to make students think about how this is defined and catered for.
7 GENRES This page aims to encourage students to understand and discuss the concept of genre, and to produce relevant material.
9 STEREOTYPES This page aims to develop an understanding of the concept of stereotyping, and how a variety of stereotypical characters might express themselves and interact.
11 WHAT ARE YOU AFTER? This page encourages exploration of target readership, and gives practice in seeking relevant information through a questionnaire.
13 RATINGS This page aims to make students aware of the importance of sales and viewing figures in the media, and to give practice in obtaining and presenting market information.
15 PUTTING IT ACROSS This page offers practice in presenting research findings.
17 LOGO This page aims to encourage students to consider how company image can be conveyed graphically, and to produce suitable graphics material themselves.
19 COVERAGE This page aims to make students consider the importance of image in the media, and to give practice in producing graphic advertising material.
21 PRESS RELEASE This page aims to enable students to generate print and graphics material, with an awareness of legal and ethical issues relating to the press and advertising.
23 CUT AND PASTE This page aims to encourage students to produce text and edit illustrations, bearing in mind the possibilities for interpretation and bias in news coverage.
25 IN THE PICTURE This page aims to give practice in interpreting news pictures, and in producing text from pictures, and pictures from text.
27 FRAME BY FRAME This page aims to give an insight into the film production process and to give students practice in carrying out part of the process themselves.
29 ON THE AIR This page aims to make students consider the key differences between radio and television, and to give them practice in producing radio material.
31 PARADISE ISLAND This page aims to encourage students to respond to visual material and to produce an appropriate voice-over.
33 WHO PAYS? This page aims to make students aware of the importance of non-sales revenue to the media, especially through advertising, and to encourage an awareness of how advertising relates to type of media and target audience.
35 HIRED GUN This page aims to make students aware of the existence of media regulatory bodies and their role, and to encourage debate on media responsibilities.
37 NEW DEVELOPMENTS This page aims to encourage awareness of the relationship between technology and the media.
39 ON THE TEAM This page aims to convey the main stages of media production so that students can focus on the job roles within this process.
41 GNVQ LEVEL 2 COMMUNICATION CORE SECTION